If you’ve ever wondered what it really takes to succeed in property development, this conversation with Francesca Winslow is a must-listen. A third-generation property developer, Francesca takes us behind the scenes of her journey, from her first deal to the strategies and mindset that continue to drive her success today.

Packed with practical insights, real-life lessons, and personal stories, this quick-fire Q&A is ideal for anyone interested in property development for beginners or looking to understand how experienced developers think and make decisions.

Starting again in property: what would you focus on?

When asked what she’d do differently if she were starting again in property, Francesca doesn’t hesitate, she’d master acquisitions. For her, learning how to find, negotiate, and secure great deals is the foundation of every successful development project.

How Francesca got into property

Growing up in a family of developers, property was part of Francesca’s world from a young age. She shares how that environment shaped her mindset, one that values both long-term thinking and a willingness to take calculated risks.

The property strategy behind her success

Francesca reveals her property development strategy, focusing on adding value through smart design, efficient project management, and understanding the market. She believes in combining creativity with commercial awareness, a balance that’s key to building a sustainable portfolio.

Her first deal

Like many investors, Francesca’s first deal taught her more than any course could. She explains the challenges, the lessons learned, and how that early experience helped her build confidence to take on larger projects.

Francesca’s go-to books for property and business

For anyone wanting to deepen their knowledge, Francesca shares her favourite property and business books, the ones that shaped her approach to growth, leadership, and success in real estate.

Who inspires her

When it comes to role models, Francesca looks to people who combine vision with resilience, those who stay grounded while continuing to innovate in business and life.

What motivates Francesca Winslow

At the heart of Francesca’s motivation is her family. Growing up surrounded by property conversations and construction sites, she saw firsthand the value of hard work and perseverance. Today, her family continues to be her biggest inspiration, motivating her to build not only successful developments but also a legacy for future generations.

Her dream dinner guest

Dead or alive, who would Francesca invite to dinner? You’ll have to watch the full episode to find out, but her choice says a lot about how she thinks, leads, and finds inspiration in everyday conversations.

Whether you’re just starting out in property or already have experience, Francesca Winslow’s story offers invaluable lessons on mindset, strategy, and success. Her journey proves that in property development, growth starts with curiosity, and the willingness to keep learning every step of the way.