Most property investors and developers know the pain of juggling multiple deals, contracts, messages, reminders, and tasks all at once. Miss one follow-up or enquiry, and a potential deal could slip through your fingers.

The good news is that AI is starting to make this much easier.

AI can help by:

• Sorting and prioritising messages so the important ones never get lost
• Sending follow-ups automatically, so leads don’t slip through the cracks
• Flagging deadlines and reminders before you think about them
• Organising your tasks and notes into a simple, actionable workflow

How it works in practice

• Instant follow-ups from form submissions
  When a prospective tenant or lead fills out a contact form, AI can automatically send a WhatsApp message, an email, or both, without you lifting a finger. This ensures no lead goes cold, even if you’re tied up on site or in meetings.
• Prioritised communication
  AI can flag high-interest leads, summarise messages, and even suggest your next action. That way, you focus on the conversations that are most likely to convert.
• Seamless workflow
  All messages, emails, and follow-ups are organised in one place, so nothing gets lost in an inbox or chat thread. You see a clear view of every deal in progress, every enquiry, and every reminder.

Even automating just this one step, responding instantly to form submissions, can save hours a week and prevent missed opportunities.

Quick tip: Start by identifying your most common form submissions such as for tenants or property enquiries and set up automated follow-ups. Once the system is handling those, you can expand to reminders, task notifications, and more.

Automated email and SMS follow-ups in action

Investors and developers are catching on to tools like GoHighLevel, they’re built to put all of this in one place: automating follow-ups, organising messages, and managing your workflow. It’s not about adding more tech to your business it’s about making your business simpler, streamlining and getting more time back.

You can use ready-made templates to set up workflows quickly (no tech expertise required).

Sending SMS follow-ups alongside emails can also boost your communication effectiveness. Texts are typically opened within minutes, keeping you top-of-mind with leads. Here’s an example of what that looks like on GoHighLevel:

Why this matters for property investors and developers

What the images above show is how simple this can be in practice. A form submission triggers an immediate response, so every enquiry is acknowledged straight away, even when you’re busy elsewhere.

For investors and developers, that first response matters more than most people realise. Enquiries often come in outside working hours or while you’re on site. Delays happen, inboxes fill up, and follow-ups can slip through the net. Automation removes that risk without removing the personal side of the conversation.

How we use this in our own business

This is exactly why we use GoHighLevel ourselves, including to manage communication and enquiries for the Property Developer Show. With multiple channels, multiple events, and limited time, having everything in one place makes it far easier to stay organised and respond consistently.

If you’re finding that leads are coming in faster than you can respond, or that follow-ups are becoming harder to manage as your portfolio or projects grow, this is a practical place to start. Through the Property Developer Show, you get access to an exclusive 30-day free trial of GoHighLevel (double the standard trial), so you can properly evaluate how it fits into your day-to-day and what it removes from your workload.

Want to learn more about automating your property business to give you back more time to focus on more income-generating tasks? Join our Automation and AI webinar where we show you how to:

• Automate marketing, workflows, and communications
• Build smarter workflows that save time and reduce manual effort
• Systemise your business to scale more efficiently
• Leverage proven, ready-to-use automation template

Join here.