Emma Fielding is living proof that you don’t need to start big to go big in property. After leaving a career at a FTSE 100 company, she dove full-time into the world of property developmen, starting with just £20,000. Fast forward five years, and Emma has flipped over 15 houses, raised £2.7 million in private investor finance, and secured more than £4 million in property sales.

Flipping for momentum

Emma’s early success came from strategic flips. She focused on building momentum, buying, renovating, and selling quickly to create proof of concept and generate cash flow. This approach laid the foundation for growth and credibility in the eyes of investors.

Transparency builds trust

Raising millions in private finance wasn’t about slick pitches, it was about transparency. Emma shared how honest communication, clear financials, and consistent updates helped her build long-term trust with her investor network.

Buying an entire street

One of Emma’s most impressive moves? Buying an entire street of houses, a bold strategy that paid off with a profit of £180,000. It’s a story that shows how vision, timing, and calculated risk can lead to big wins.

High-stakes extensions without planning experience

In another standout project, Emma took on a large extension in a premium area, despite having no prior planning experience. She relied on careful research, expert advice, and a hands-on mindset to pull it off, showing that stepping outside your comfort zone is sometimes where the best returns lie.

Scaling through relationships

Emma credits much of her pipeline growth to strong relationships, with estate agents, local councils, and off-market lead sources. Her ability to nurture these connections has unlocked opportunities others might never even see.

Whether you’re just starting out or looking to take your property business to the next level, Emma’s journey is packed with valuable lessons: start where you are, build trust, and be bold.

You can hear Emma tell her full story, including all the numbers, decisions, and mindset shifts, in the latest episode of our podcast.

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