In the competitive world of home staging, finding clients can feel like searching for a needle in a haystack. Whether you specialise in staging HMOs (houses in multiple occupation) to attract tenants or preparing properties for developers to maximise sales potential, your skills are in high demand.

The key to success lies in effective marketing. But where do you start?

The problem – you’re struggling to find clients in a crowded market

You’re an expert at turning properties into buyer magnets, yet finding home staging clients is a different challenge entirely. Many home stagers rely on word-of-mouth or sporadic social media posts, only to see inconsistent results. With competition growing and potential clients unaware of the value you bring, how can you stand out?

What’s at stake if you don’t adapt?

Without a steady stream of clients, your home staging business risks stagnation.

Missed opportunities lead to:

• Empty schedules that eat into your bottom line.
• Frustration as you watch competitors secure the projects you know you’re perfect for.
• Burnout from relying on outdated or ineffective marketing tactics.

The reality is clear: you can’t just hope clients will find you. You need to put your business front and centre where property professionals are already looking.

The solution – proven marketing ideas to attract home staging clients

To thrive in the home staging industry, you need to combine strategic marketing with proactive networking. Here are actionable tips to help you get started:

1. Build a portfolio that sells itself

A picture is worth a thousand words, especially in home staging. Showcase your transformations with high-quality images and before-and-after shots. Create a digital portfolio on your website or social media channels to demonstrate your expertise. Include captions that highlight:

• Your approach to HMO staging and how it maximises rental income.
• How your home staging services help properties sell faster and for higher prices.

2. Optimise your online presence

Potential clients are searching for terms like “home stager near me” or “HMO staging specialist.” Ensure they find you by:

• Optimising your website with keywords such as “home staging” and “HMO staging.”
• Creating blog content, like “5 Ways Home Staging Can Boost Your Property Value,” to position yourself as an expert.
• Listing your business on property-focused directories.

3. Network where your clients are

Connecting directly with property developers, estate agents and landlords is essential. Attend industry events like the Property Developer Show, where you can:

• Meet hundreds of developers in one day.
• Showcase your services to those actively seeking home staging solutions.
• Build long-term relationships with professionals who can become repeat clients.

4. Leverage social proof

Nothing convinces potential clients more than testimonials and case studies. Share success stories of how your home staging turned properties into irresistible homes. For example:

• “After our HMO staging, this property rented out in just 3 days, generating an extra 15% in monthly income.”
• Pair testimonials with images of your staged properties for maximum impact.

5. Use targeted advertising

Reach landlords and developers through paid ads on platforms like Instagram, Facebook, and LinkedIn. Highlight specific benefits:

• For landlords: “HMO staging that attracts high-paying tenants.”
• For developers: “Home staging that sells properties faster and at higher prices.”

6. Partner with related professionals

Forge relationships with estate agents, photographers, and interior designers. Offer referral incentives or collaborate on projects to expand your reach. Attending shows like the Property Developer Show can open doorways to new relationships with industry colleagues.

Getting home staging clients doesn’t have to be an uphill battle. By implementing these marketing ideas and positioning yourself where property professionals gather, you’ll transform your business into a sought-after service.

Ready to meet your next client? Start by exhibiting at the Property Developer Show and see how one day can change everything for your home staging business.