Standing out as a tradesman in today’s competitive market requires more than just good craftsmanship, it demands a strategic approach to marketing. If you’re wondering how to get more work as a tradesman, it’s time to go beyond the basics like setting up a website or posting on social media.

In this article, we’ll explore innovative tradesman marketing and advertising strategies that can help you grow your business, including the power of networking at events like the Property Developer Show.

Target niche property development networks

Instead of competing with a sea of other tradespeople on mainstream platforms, focus on specialised networks tailored to the property industry.

Platforms like UK Homes Network allow you to connect directly with developers, architects, and property professionals who are actively seeking tradesmen for their projects. Contribute value by showcasing past work, sharing expert tips, or joining discussions, rather than relying on generic promotional posts.

Leverage case studies and before-and-after portfolios

A polished portfolio is essential, but to truly capture attention, create detailed case studies that highlight the challenges you solved for specific clients. Include before-and-after photos, materials used, and insights into your process.

This builds credibility and gives potential clients a clear idea of how your work stands out from competitors. Pair this strategy with video walkthroughs or time-lapse footage of your projects to make your marketing even more engaging.

Exhibit at property-focused events

Networking in person is a game-changer for tradesmen. Exhibiting at property development shows like the Property Developer Show puts you directly in front of key decision-makers in the industry. These events are filled with property developers, lenders, and contractors actively looking for reliable tradespeople.

et up a visually appealing stand with samples of your work, testimonials, and interactive displays to leave a lasting impression.

Even if you’re not ready to exhibit, attending these events gives you access to networking opportunities and workshops where you can learn industry trends and position yourself as a sought-after tradesman. Take a look at our property events that you can attend for free, located in Milton Keynes, Bristol, Birmingham, Manchester and Newcastle.

Invest in localised advertising campaigns

While digital ads are effective, consider running localised advertising campaigns to target clients in your area. Use platforms like Google Ads or localised directories, but focus your efforts on reaching the property development niche. Highlight your unique offerings, certifications, and any experience working with developers to increase your relevance.

If you want to know how to get more work as a tradesman, the key is to think outside the box. By tapping into niche networks, showcasing your expertise, and making meaningful connections at events like the Property Developer Show, you can stand out in a crowded market. Combine these strategies with innovative marketing and tailored service offerings to build a pipeline of high-quality work and grow your business.