We caught up with Sonia Mann from Roma Finance, who’s joining us as a speaker a the Bristol Property Developer Show on 30th April, to talk all things funding, finance myths, and a few unexpected deals along the way.

What’s the biggest mistake developers make when securing finance?

For Sonia, the most common mistake developers make is underestimating project timelines and costs. Sonia explained:

“One of the most common mistakes we see is developers underestimating their project timelines and costs. That can really impact the funding structure. A well-prepared appraisal, complete with contingency planning, gives us confidence, not just in the deal, but in the developer’s ability to deliver.”

She also emphasised the importance of clear communication with lenders.

“Another one I would add is having clear and transparent communication with a lender throughout the project. This will allow the lender to create flexibility and support the borrower when needed.”

What’s the most unusual or complex deal you’ve ever funded?

Roma Finance has funded a range of exciting projects over the years, but Sonia mentioned two particularly unusual ones:

“In the history of Roma, that is a tough call. We have had a few exciting ones of late… Our biggest buy-to-let of £1.7million and a super speedy commercial bridge of £1.9 million – it completed in just 7 days.”

“The most unusual ones recently will probably be the chicken farm. Roma has funded the purchase of the non working site and conversion of six barns into eight residential dwellings. On the same lines we have funded the conversions of old dog kennels into serviced accommodation. Both projects are underway now.”

What’s the biggest misconception about bridging or development finance?

Bridging finance is often misunderstood, and Sonia wanted to clear that up:

“Bridging finance is often misunderstood as a last-resort or overly costly option, but in reality, it can be a smart, strategic tool when used correctly. Whether it’s securing a site before starting on the development, funding a refurbishment, or acting fast on a time-sensitive opportunity, bridging finance offers flexibility and speed.”

Sonia emphasised that the real value comes from working with a lender who understands the project’s unique needs and can tailor the finance structure accordingly.

For someone new to property development, what’s your best piece of advice?

Sonia’s advice for new developers is simple: Surround yourself with the right team.

“Surround yourself with the right team from day one – brokers, lenders, architects, project managers. It’s not just about funding; it’s about partnership and creating a power team.”

She also stressed the importance of being realistic about your first project.

“Also, be realistic. Everyone wants to be on Grand Designs, but real success comes from solid planning, understanding your numbers, and starting with the right project for your experience level.”

Where do you see the biggest opportunities for property developers in the market?

Sonia sees great potential in smaller-scale schemes. She shared:

“Right now, there’s a real opportunity in smaller-scale schemes – Small new builds, multi unit schemes 5 to 6 units and commercial to resi conversions – especially in towns and regional cities like Bristol. With local authorities under pressure to meet housing targets, developers who can deliver well-thought-out, high-quality housing in the right areas are in a strong position. We’re seeing strong demand in mixed-use builds. Follow the investment!”

Catch Sonia live at the Property Developer Show in Bristol on 30th April! Register for your free ticket here.