When selling a property, many developers unknowingly sabotage their own success. From relying too heavily on estate agents to using generic, templated brochures, these common marketing mistakes can slow down sales and cost thousands in lost value.

But with the right brand strategy, your marketing can do more than just support your sales, it can increase your GDV by up to 11%, attract better buyers, and shorten your sales timeline.

Why property developers struggle to sell

It’s easy to assume that a great location and a well-built property are enough to sell. But in today’s competitive market, buyers are looking for more than just bricks and mortar, they want a brand they can trust.

Too many developers wait until the build is nearly complete before thinking about how to market it. By then, it’s often too late to create meaningful momentum.

The power of brand strategy in property development

In this episode of Property Developer Show The Podcast, we’re joined by Oliver James, an entrepreneur who transitioned from a career in branding and marketing to building his own property portfolio. Today, he runs Property Branding, an award-winning agency that helps developers stand out and sell smarter.

Oliver shares how brand strategy plays a crucial role in successful developments and why many developers miss this completely. From soft launches to early adopters, he explains how creating a brand buyers believe in can drive interest and trust long before the build is complete.

How marketing can add up to 11% GDV

There’s clear research that shows a strong marketing and branding approach can increase your Gross Development Value by up to 11%. That’s not just better brochures, it’s about understanding the psychology of trust and using brand positioning to frame your development as desirable and credible.

Some key points discussed:

• Why typical estate agent templated brochures fail to connect with your audience
• The difference between personal brand vs business brand in property and how to utilise both
• How to leverage early momentum through soft launches
• Why starting your marketing before the build finishes is critical
• What high-value buyers actually want to see

What you can do differently

Whether you’re starting your first property development or scaling a portfolio, this episode uncovers the most overlooked part of selling property and how it could become your biggest advantage.

If you want to sell faster, increase your project value, and build a reputation that draws in investors and buyers, it’s time to rethink your marketing strategy from the ground up.

Listen to the full episode now and discover how brand-led marketing can transform your development success.

Want more advice like this in person?

Check out our upcoming Property Developer Show events to see if we’re coming to a city near you. This is an event built for developers at all levels, packed with speakers, exhibitors, and networking designed to help you take the next step.