Ever wondered what it takes to move from a full-time engineering career into property development? In this episode, Mike Gommersall, founder of Greenly Developments, shares the journey behind his Peachley Rise custom build project, a £1.765m GDV scheme just outside Worcester. From planning and finance to managing multiple client expectations, Mike reveals the mechanics of turning land into bespoke homes, without carrying all the risk yourself.

Why custom build homes are changing property development

Mike explains why custom build homes are increasingly attractive for developers and buyers alike. Unlike standard developments with identical units, custom builds allow the buyer to influence the design and specifications of their home. At Peachley Rise, each property is crafted to the customer’s requirements, creating homes that are truly unique.

One of the biggest advantages? The customer effectively funds the build, helping to de-risk the development while ensuring everyone gets exactly what they want. From two-bedroom bungalows sold for £570,000 to larger homes at £785,000, Mike breaks down the total GDV of £1.765 million.

The planning process with custom builds

Custom build projects require careful orchestration. Mike describes how planning permission works in stages, ensuring each property meets both local regulations and client expectations. He also emphasises the importance of building a strong power team to manage the various moving parts of a complex development.

By structuring finance strategically and keeping track of every penny, Greenly Developments ensures projects stay on budget while delivering high-quality results. Mike’s approach demonstrates that with careful planning and clear communication, even complex developments can run smoothly.

Lessons from an engineer turned developer

Mike’s path from engineer to developer wasn’t overnight. He shares the early challenges, from studying property in his free time to visiting his first site, which was “a disaster.” His story highlights the dedication required to succeed in property development and offers inspiration for anyone considering the leap.

He also shares the mindset that has shaped his journey: if you don’t act on your ambitions now, you may never do it at all. With persistence, education, and hands-on experience, Mike turned his engineering background into a profitable property development career.

Is custom build right for you?

Custom build projects aren’t for everyone, but Mike explains why they’re an ideal choice for developers willing to manage complexity and communicate closely with buyers. The episode dives into:

• Structuring finance for custom build homes
• Managing multiple customer expectations
• Planning and regulatory considerations
• Why custom builds offer unique advantages over traditional developments

Watch the full episode

If you’re curious about custom build developments or considering your first property project, this episode offers practical insights and real-world numbers from a developer who’s been there. Learn more about Peachley Rise and the future of bespoke homes with Mike Gommersall. Watch now.